Privacy Policy

Effective Date: 01 July 2026

Welcome to AFFINA CRM ("AFFINA", "we", "our", or "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your information when you use the AFFINA CRM website, applications, and related services.

1. Information We Collect

We may collect the following information:

Account Information

  • Name
  • Company name
  • Email address
  • Phone number
  • Job title
  • Billing information

CRM Data

Information you upload into AFFINA, including:

  • Leads, Contacts, Accounts
  • Opportunities, Customer notes
  • Tasks, Activities
  • Files and documents

Technical Information

  • IP address, Browser type
  • Device information, Operating system
  • Usage logs, Cookies

2. How We Use Your Information

We use your information to:

  • Provide our CRM services
  • Create and manage your account
  • Process subscriptions and payments
  • Improve platform performance
  • Respond to support requests
  • Provide product updates
  • Enhance security and detect fraud
  • Comply with legal obligations

3. AI Features

AFFINA includes AI-powered features that help analyze CRM data and provide recommendations. AI-generated insights are intended to assist users and should not replace professional business judgment.

4. Third-Party Integrations

AFFINA may integrate with third-party platforms including Meta Business, WhatsApp Business Platform, telephony providers, payment gateways, email providers, and other business applications. Your use of these services is also subject to their respective privacy policies.

5. Data Security

We implement industry-standard security measures including encrypted communication (HTTPS/TLS), secure authentication, role-based access controls, regular security updates, access logging, and secure cloud infrastructure. While we strive to protect your information, no online system can guarantee absolute security.

6. Data Ownership

You retain ownership of all data uploaded to AFFINA. AFFINA acts as the service provider responsible for securely storing and processing your data to provide the requested services.

7. Cookies

We use cookies to maintain login sessions, improve website functionality, analyze website usage, and remember preferences. You may disable cookies through your browser settings.

8. Data Retention

We retain customer information only for as long as necessary to provide the services, comply with legal obligations, resolve disputes, and enforce agreements.

9. Your Rights

Depending on your jurisdiction, you may have the right to access your data, correct inaccurate information, request deletion, export your data, and withdraw consent where applicable. Requests can be submitted using the contact information below.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

11. Contact Us

For privacy-related questions, please contact:

AFFINA CRM
Email: admin@joybps.com
Website: www.joybps.com